Privacy Policy

Introduction

Last Updated October, 2026

BlueLadder Builders LLC ("BlueLadder," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website (www.blueladderbuilder.com), submit forms, communicate with us, download materials, or interact with our project management portal (collectively, the "Services").

By using the Services, you agree to the collection and use of information as described in this Policy. If you do not agree with this Policy, please do not use the Services.

1) Information We Collect

Information You Provide Directly

When you submit forms, request consultations, download materials, or communicate with us, we may collect:

• Name, email address, phone number, and mailing address
• Property address and project details
• Budget range, timeline, and project preferences
• Photos and documents you share related to your project
• Communications with us (emails, text messages, voicemails, contact form messages)
• Information provided to our project management portal (JobTread) if you become a client

Information Collected Automatically

• Device and browser information (operating system, browser type, device type)
• IP address and approximate geographic location
• Pages visited, time spent on pages, referring website, and exit pages
• Click data, scroll depth, and other interaction metrics
• Date and time stamps of your visits

Information from Third Parties

We may receive limited information from third-party platforms when you interact with us through those platforms (for example, social media engagement, ad clicks, or referrals from review sites).

2) How We Use Your Information

We use the information we collect for the following purposes:

• Respond to inquiries, schedule consultations, and provide quotes or proposals
• Deliver materials you request (pricing guides, downloadable resources)
• Communicate with you about active or potential construction projects
• Manage active construction projects, including through our JobTread project portal
• Send service-related and marketing communications (you can opt out of marketing at any time)
• Improve our website, services, content, and user experience
• Measure marketing performance and reach interested homeowners through advertising
• Detect, prevent, or address security issues, fraud, or misuse of the Services
• Comply with legal obligations and enforce our Terms of Service

3) Lawful Bases for Processing

Depending on your location, our processing of your personal information may rely on one or more of the following legal bases:

• Your consent — for marketing communications, cookies, and certain advertising activities
• Contract necessity — to deliver requested materials, schedule site visits, prepare proposals, and perform construction work under signed contracts
• Legitimate interests — to operate and improve our Services and reach homeowners and businesses interested in our work
• Legal compliance — to comply with applicable laws, regulations, and legal processes

4) How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

Service Providers

We share information with third-party vendors and service providers who help us operate our business. Common categories include:

• Website hosting and management (HubSpot)
• Customer relationship management and form processing (HubSpot)
• Project management software (JobTread)
• Email marketing and communication services
• SMS messaging providers
• Video hosting (Vimeo)
• Analytics and advertising measurement (Google, Meta)
• Payment processors for active construction projects

These providers are contractually required to protect your information and use it only on our behalf for the purposes we specify.

Subcontractors and Project Partners

For active construction projects under contract, we may share necessary information with subcontractors, suppliers, engineers, architects, and inspectors involved in your project — limited to what is required to perform the work.

Legal Requirements

We may disclose information when required by law, court order, or government request, or to protect our legal rights, property, or safety, or the rights, property, or safety of others.

Business Transfers

If BlueLadder is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. You will be notified of any change in ownership or control of your personal information.

5) Cookies, Tracking & Advertising

Our website uses cookies, pixels, and similar technologies to operate, analyze, and improve the Services.

Types of Cookies We Use

• Essential cookies — required for the website to function properly
• Analytics cookies — help us understand how visitors use our website
• Advertising cookies — help us measure and serve relevant advertising
• Functional cookies — remember your preferences and settings

Third-Party Pixels

We use the Meta (Facebook) Pixel, Google Analytics, and similar tracking tools to measure marketing performance and serve relevant advertisements to people who have visited our website ("retargeting"). These third parties may collect information about your visits to our site and other sites to provide ads about goods and services of interest to you.

Your Cookie Choices

You can manage cookies through your browser settings. Most browsers let you block, delete, or limit cookies. Some browsers and operating systems offer "Do Not Track" or "Global Privacy Control" (GPC) signals — where supported, we endeavor to respect these signals as opt-out requests.

If you block or delete cookies, some features of our Services may not function properly.

6) Email & SMS Communications

By providing your email address or phone number, you consent to receive communications from us related to your inquiry and our services. This may include appointment confirmations, project updates, consultation reminders, and responses to your questions.

Marketing Communications

If you opt in, we may also send marketing communications such as project tips, seasonal information, and company news. Marketing emails will always include an unsubscribe link.

SMS Specifics

SMS messaging consent is treated separately from email consent. Message frequency may vary. Message and data rates may apply.

• Reply STOP to any text message to opt out
• Reply HELP for assistance
• Carriers are not liable for delayed or undelivered messages

Transactional vs. Marketing

Opting out of marketing communications does not affect transactional communications related to active construction projects under contract. Project clients will continue to receive necessary project updates, scheduling information, and invoices through agreed-upon channels.

7) Data Retention

We retain personal information only for as long as needed to fulfill the purposes described in this Policy. Specific retention periods depend on the type of information and our legal, accounting, and contractual obligations:

• Inquiry and lead information: typically retained for 2 years from last contact
• Active client records: retained for the duration of the contract plus 7 years for tax, warranty, and legal purposes
• Marketing subscribers: retained until you unsubscribe or request deletion
• Website analytics data: typically retained per the third-party analytics provider's default retention

When personal information is no longer needed, we securely delete or de-identify it.

8) Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include:

• Secure HTTPS encryption for our website and forms
• Access controls limiting who can view client and prospect data
• Vendor due diligence for third-party service providers
• Secure communication channels for sensitive project information

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security. If we become aware of a data breach affecting your personal information, we will notify you in accordance with applicable law.

9) Your Privacy Rights & Choices

Universal Rights

You may exercise the following rights regardless of your location:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal exceptions)
• Opt out of marketing emails by clicking unsubscribe in any marketing email
• Opt out of marketing SMS by replying STOP to any text message
• Manage cookies through your browser settings

State-Specific Rights

If you are a resident of a state with comprehensive privacy laws (including but not limited to California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and Montana), you may have additional rights:

• The right to confirm whether we process your personal information
• The right to portability — receive your information in a portable format
• The right to opt out of "sales" or "sharing" for cross-context behavioral advertising (we do not sell, but we use advertising pixels that may qualify as "sharing" under some state laws)
• The right to opt out of profiling that produces legal or similarly significant effects
• The right to appeal a denial of a privacy rights request
• The right to be free from discrimination for exercising privacy rights

Global Privacy Control (GPC)

We honor Global Privacy Control signals where technically supported as a valid opt-out request for the sharing of personal information for cross-context behavioral advertising.